Solutions built for your business

CRM and field sales automation designed specifically for AU/NZ consumer goods manufacturers, distributors, and brokers.

Field execution made simple

We built Insightful.mobi to solve the real problems your teams face every day. Whether you're managing promotions, scaling field operations, or tracking shelf compliance, we have the tools to get it done.

Each solution is built to tackle specific challenges your teams encounter.

Promotion and claim management

Run complex grocery promotional programs with live head office coordination, track commitments with electronic signatures, and manage retailer claims from field to finance.

Enterprise field sales execution

Connect field reps to back-office systems with live pricing, promotional tools, credit management, and electronic approvals.

Merchandiser management

GPS-verified task completion, promotional display tracking, automated timesheets, and health & safety compliance - all feeding a single store view when integrated with Sales IM.

Dunnhumby Add-on for Sales IM

Loyalty card data in field conversations - reps see what customers actually buy, not just what stores order.

AI Shelf Scanning Software


Point your phone at a shelf and AI identifies products, checks planogram compliance, calculates share-of-shelf, and detects out-of-stocks in real time.

Driver and Merchandiser Communications

Real-time coordination between delivery drivers and merchandisers - align stock delivery with shelf execution to minimize out-of-stocks and wasted visits.

Ready to transform your field operations?

See how Insightful.mobi works for your team with a personalized demo.